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Youth and Volunteer Engagement Manager

United States Fund for UNICEF

Job Description


Organization Overview


UNICEF USA (“UUSA” or “We”) relentlessly pursues a more equitable world for every child, upholding the rights of all children and empowering every child, everywhere. We also support the fundamental belief that children should have a voice and role in shaping their futures and the futures of their communities.


Over eight decades, the United Nations Children’s Fund (UNICEF) has built an unprecedented global support system for the world’s children, and has boldly taken on the biggest, seemingly impossible challenges facing children. UNICEF relentlessly works day in and day out to deliver the essentials that give every child an equitable chance in life: health care and immunizations, safe water and sanitation, nutrition, education, emergency relief and more. UNICEF USA advances the global mission of UNICEF by rallying the American public to support the world’s most vulnerable children.


We know that sustainable change is attainable, but it can’t be achieved alone. It takes a committed team – individuals, governments, corporations, volunteers and staff – who demonstrate a relentless commitment to working tirelessly, day in and day out in some of the toughest, hardest to reach places. Big problems need big solutions, and we harness our collective, global voice and energy to do more good, in more places for children. We will never stop supporting UNICEF to develop smarter, more cost-effective solutions; scaling up proven, data-driven programs; and harnessing new technologies to create measurable change for children.


UUSA is organized under the laws of New York State as a not-for-profit corporation. As such, UUSA is a tax-exempt organization as defined under Section 501C(3) of the Internal Revenue Code and is governed by an independent, non-salaried Board of Directors.


PositionYouth and Volunteer Engagement Manager

Location: Nationwide/Remote

FLSA Status: Exempt

Salary: The estimated salary range for this position is $65,300 - $70,000. This midpoint for the salary grade is $81,600. Actual pay will vary based on various factors, including but not limited to relevant experience.


Position Description:


Reporting to the Assistant Director of Community Engagement, this position will execute the national digital community management strategy of youth and adult volunteers and promote UNICEF USA's child rights awareness raising and advocacy programming. The Manager is responsible for developing a youth-centered social media work stream that is integrated with the organization-wide strategy. They will create, edit, and coordinate content to support UNICEF USA’s grassroots organizing structure. This includes executing the Community Alliance for Child Rights digital community management plans, overseeing the collection and creation of volunteer and youth impact stories, creating graphics and resources for volunteer use and developing youth and volunteer copy for web, social media, email and SMS. The manager will also actively partner with Marketing and Communications colleagues to execute the social media strategy for UNICEF UNITE Clubs, with a focus on Instagram and TikTok, and will lead on best practices when engaging with youth on social media.


The Manager will also help to gather and maintain constituent and group data and track key performance indicators related to constituent behaviors on engagement email, web, social and resource use. The Manager will solicit feedback for the purposes of impact measurement and make ongoing recommendations to optimize volunteer engagement.


Key Responsibilities/Outcomes (include but are not limited to):


Youth Audience Community Management (40%)

  • Empower youth and amplify youth perspectives: collaborate with National Youth Council members and Youth Representatives on projects related to social media and storytelling
  • Help manage the national community of volunteers through the UNICEF Clubs social media channels and UNICEF UNITE Facebook group by scheduling posts, curating content and reporting on engagement metrics to inform strategy; utilize platforms such as Sprout Social and serve as the point person for internal stakeholders.
  • Create short-form videos and concepts that resonate with a youth audience for child rights education, club operations and response to emergencies/current events.
  • Develop engaging youth content in alignment with youth social media best practices while continuously evolving to stay ahead of the latest youth culture trends; co-manage the UUSA social media channels leading on youth voice and trends.
  • Develop boosted content related to volunteer opportunities, events, webinars and volunteer recruitment.

Volunteer Engagement Strategy Implementation (10%)

· Contribute to the development of UNICEF UNITE social media strategy - including UNICEF Clubs owned accounts – and harmonize volunteer engagement social posts with MarComms counterparts

  • Generate analytics, insights and standard reports on volunteer behaviors over email, web, social and SMS
  • Provide critical expertise on youth digital trends to the division and the entire organization, constantly learning and informing our strategies with best practices.
  • Consistently gather youth input and feedback developing a content calendar and creating copy.


Volunteer Impact and Reporting (15%)

  • Gather information on volunteer engagement results from staff and constituents; oversee the collection and development of a diverse array of volunteer impact stories
  • Serve as point person to feature engagement results and stories on blog pages managed by Community Alliance for Child Rights team, and on social media channels; track story impact through Google Analytics.
  • Serve as the point person for internal stakeholders for volunteer impact stories
  • Develop campaigns to collect content through the use of subscribed digital platforms, and serve as a focal point..
  • Manage and support regional communications campaigns and serve as a focal point for CEAs in developing and executing regional communications


Volunteer Resources Development (30%)

  • Develop resources that focus on youth voice & experience that foster youth participation: create and edit resources for deployment across all platforms including videos, graphics, blogs, emails, and other resources
  • Maintain and update our public-facing digital UNICEF UNITE calendar, inclusive of regional and national events, campaigns, and resources for all volunteers.
  • Manage, maintain and expand the online UNICEF UNITE PowerPoint Center, ensuring it contains up-to-date presentations, youth-friendly resources, short-form videos and meets volunteers’ interests.
  • Manage the design and creation of new merchandise materials and incentives for volunteers, including our club Back to School Kits and other relationship management merchandise.
  • Develop content for youth around UNICEF emergencies, high-interest topics and current events.



Program Administration and Supervision (5%)

· Assist in program documentation and impact tracking by inputting engagement within internal customer relationship management software, monthly expense reports, and pre and post campaign assessments

  • Support the development and execution of the UNICEF UNITE communications calendar and strategies
  • Supervise 1 Community Engagement intern per semester.
  • Serve as departmental focal point for Emergency Coordination Team (ECT) sharing resources and streamlining support.



  • Other duties as assigned



· Bachelor’s degree and a minimum of four years' experience in digital volunteer community management, campaigns, content development, and social media management

· Experience implementing a data-driven approach to social media, storytelling and resource development.

· Strong communication skills – written and oral – are a must

· Expertise in speaking to, engaging with and creating content that is relevant and responsive to youth culture.

· Excellent project management skills, including the ability to consistently meet deadlines, track multiple concurrent projects and issues, and communicate with project stakeholders through standardized operating procedures is a must

· Ability to collect, analyze, organize, distill, and present information effectively to different audiences and learners

· Demonstrated problem solving, innovation, creativity, and leadership skills

· Resourceful and energetic self-starter capable of managing multiple priorities, working independently, and in collaboration with multiple different teams.

· Advanced proficiency in Microsoft Outlook, PowerPoint, Word, project management tools such as Trello, Adobe Creative Suite, social media analytics & reporting tools such as Sprout Social, Google Analytics, SEO, etc.

· Experience in using constituent relationship management databases

· Candidate must be a motivated and enthusiastic individual who embraces UNICEF’s mission.

· Must demonstrate UNICEF USA Core Competencies: Adaptability, Innovation, Responsibility, Emotional Intelligence, Active Listening and Inclusivity.


Must possess current and valid US Work Authorization and be eligible to work for any US employer without sponsorship.


Due to the high volume of applications received, only those selected for an interview will be contacted.


UNICEF USA is proud to be an Equal Opportunity Employer
We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. UUSA is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at peopleandculture@unicefusa.org .

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