Director of Marketing

YMCA of the Iowa Mississippi Valley

Job Description


The YMCA of the Iowa Mississippi Valley has an excellent advancement opportunity for an individual looking to advance their career. We are currently seeking a results driven leader with demonstrated impact to lead the marketing endeavors for our association as the Director of Marketing.

For over 165 years, the YMCA of the Iowa Mississippi Valley has been an integral part of the Quad Cities area. With 6 branches, numerous child care locations and Camp Abe Lincoln, we continue to grow and strengthen the community to bring about positive change. The Quad Cities area, on the Mississippi River, is home to a more than 27,000 businesses including John Deere World Headquarters, Arconic, Kraft, Exelon and a major military installation - the Rock Island Arsenal. We have low cost of living, great school systems and several higher education institutions. Here you can experience a variety of extra-curricular activities similar to those found in big cities but with a small town feel such as arts, baseball, big name concerts and events, and much more!

The qualified candidate will possess at a minimum the following competencies:

  • Demonstrated ability to create, organize, and manage association wide marketing campaigns and activities
  • Possess excellent interpersonal, written and oral communication skills
  • Ability to analyze data from marketing activities, patterns, interpret website traffic
  • Ability to manage multiple projects and tasks simultaneously and possess effective time management skills
  • Experience working with various media formats including digital, social media and content marketing

What the YMCA offers you:

As a full-time, salary/exempt employee, the qualified candidate will receive a competitive benefit package to include:

  • Health insurance: Y pays 65-93% for individual and 57-82% for family; Dental: Y pays 65%; Vision available; FSA/HSA
  • Y Retirement Fund: Y pays 12% after employee meets eligibility requirements
  • Eligible to participate in 403B savings account through Y Retirement Fund
  • Paid Time Off: Begins accruing at 21 days per year up to a max of 32. Caps at 256 hours
  • Y Membership: Free household membership
  • Life Insurance: Y pays 1 X salary, EE has option to purchase additional coverage
  • Long Term Disability: Paid by Y; Employee can elect to purchase Short Term Disability
  • EAP program: Provided by Y

SALARY: $60,000-$65,000

The Director of Marketing develops and implements overall marketing/communications strategy for the association that builds and maintains a positive YMCA brand. This position is hands-on and works very closely with all operating units to ensure the timely production of materials and communications to advance the work of the Y in the communities we serve. Oversees all marketing, corporate communications, graphic design and YMCA branding compliance in various online, social media and print platforms.


  • Serve as a role model to members and Y staff and at all times exemplify the mission, vision and values of the YMCA movement.
  • Develop and monitor annual marketing strategy and plan that meets the association operating goals and objectives and promotes the YMCA IMV in the communities we serve. Includes oversight of the Marketing Committee.
  • Create, write, edit, publish and produce promotional materials to include point of sale materials, brochures, indoor/outdoor signage, member newsletters, campaign materials, etc.
  • Regularly update and manage social media, company website, outdoor reader boards and print communications to ensure accurate and timely messaging.
  • Ability to analyze the marketing influence of various formats and to sectors of the community for maximum impact.
  • Develop, monitor and administer the assigned annual budget and maintain a positive fiscal position. Coordinate with various vendors for the best pricing for association wide printing/marketing materials.
  • Develop and implement annual employee surveys through Constant Contact or other similar program.
  • Develop effective working relationships with service groups, community organizations and companies. Makes presentations about the YMCA.
  • Coordinate best practices and pricing for all association printing/marketing materials
  • Act as the direct media contact and assist with the development of crisis communication statements. Oversee Public Service Announcement processes to highlight mission impact through programs, community relationships and accomplishments by staff and membership.
  • Provide leadership for on-going dialogue with media outlets regarding developing stories, impact reporting, and the representation of the YMCA’s leadership in the community’s wellness culture.
  • Create marketing materials and provide support with association event planning, fundraisers, and the Annual Campaign.
  • Act as the YUSA brand compliance representative.
  • Perform grant and United Way report updates regularly. Assist in writing grants and reviewing as needed.
  • Participate in Attend community functions and events to promote the YMCA, including mission, programs and services.
  • Take part in and solicit others to participate in necessary YMCA financial development efforts, specifically the Annual Campaign.
  • Maintain certifications listed under Certificates and Other Requirements.
  • Adherence to all policies and procedures of the YMCA of the Iowa Mississippi Valley.
  • Understand and follow all safety rules and regulations including knowledge of emergency procedures and location of emergency equipment.
  • Regular and timely adherence to respective schedule/meetings.
  • All other duties as assigned by the CEO.


  • Bachelor's degree in marketing, communications, public relations or related field.
  • Prior experience in creating, editing and publishing marketing materials is required.
  • Must have good project management skills.
  • Proficiency with word processing, social media, design, lay-out, photography and printing is necessary.
  • Strong organizational skills and attention to detail.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills and the ability to make oral presentations.


  • Must be able to pass background check
  • YMCA Leadership Certification preferred

PHYSICAL DEMANDS: While performing the duties of this job, the employee is frequently required to sit, stand and walk to travel to various branches; use hands to finger, handle, or feel; reach with hands and arms; talk and hear. The employee must occasionally lift and/or move supplies up to 30 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

WORK ENVIRONMENT: The employee primarily works in an office environment but is also frequently exposed to moving mechanical parts associated with fitness and commercial cleaning equipment. The noise level in the work environment can vary from quiet to moderate during office hours and moderate to loud during event hours. This position works a standard work week, but additionally may be required to work evening, weekend, and additional hours to accommodate job responsibilities and when representing the organization and events.

Job Type: Full-time

Pay: $60,000.00 - $65,000.00 per year


  • Dental insurance
  • Employee assistance program
  • Employee discount
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Retirement plan
  • Tuition reimbursement
  • Vision insurance

Work Location: In person

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