Director, Marketing and Communications
Job Description
Full job description
DIRECTOR OF MARKETING and COMMUNICATIONS
Salary Range
$90,000 - $112,000
Job Summary:
Director, Marketing & Communications is responsible for development, implementation, and measurement of all marketing and communications programs. This includes directing the efforts of the marketing communications staff and collaborations at the strategic and tactical levels with the other functions of the organization and external agency partners.
Reporting to Sr. VP, Marketing & Technology, this role will assist in developing the organization’s overall marketing communications goals and strategies, lead the efforts of execution in partnership with stakeholders across the organization, and manage a team of marketing professionals.
Essential Job Functions (Duties/Responsibilities):
- Collaborate with Sr. VP, Marketing & Technology to develop and implement a comprehensive and integrated marketing communications strategy to further the foundation’s goals for asset growth, donor services, community impact and philanthropic leadership.
- Act as the champion of the brand to elevate the brand image and maintain brand voice consistency by developing compelling marketing materials and leveraging effective engagement channels.
- Lead the creative process and efforts of content generation in partnership with internal resources and external agency partners.
- Direct the development and execution of an integrated digital marketing strategy that drives customer engagement and lead nurturing while gathering and reporting meaningful data analytics for future decision making.
- Spearhead the execution of marketing campaigns and ongoing activities, including email, website, social media, advertising, public relations, sponsorships, etc.
- Implement performance metrics and tracking tools to measure results and produce executive summaries to inform decision making.
- Collaborate with philanthropic partnership and community impact teams to create integrated marketing programs that drive brand recognition, loyalty, influence and growth and impact targets.
- Monitor national trends related to philanthropy and the topics of foundation initiatives.
- Coordinate market research activities, e.g., donor and grant recipient surveys, and implement strategies based on the findings.
- Lead the operations of the Marketing Communications Department, including managing department personnel, resource needs, and the marketing budget.
Competencies:
- Inspiring others
- Cultivating networks & partnerships
- Operational decision making
- Driving execution
- Facilitating change
- Customer focus
Required Skills/Abilities:
- Creative and compelling storyteller with excellent verbal and written communication skills
- Strong ability to think out of box and unlock creativity of internal and external collaborators
- Ability to be strategic and to execute
- Strong analytical and problem-solving skills
- Ability to define problems, gather data, establish facts, draw conclusions and design solutions
- Excellent emotional intelligence and persuasive leadership skills to influence stakeholders, build trust and credibility, and drive change
- Ability to prioritize tasks and to delegate them when appropriate
- Ability to function well in a high-paced and at times stressful environment
- Proficient with Microsoft Office Suites, marketing technologies and CRM
Education and Experience:
- Bachelor’s degree in marketing, communications, PR or related field
- 10+ years of successful marketing communications experience and a proven track record in marketing leadership roles
- Extensive experience with all marketing disciplines including advertising, PR, content generation and marketing, digital, email, social media, website marketing
- Experience of managing agency partners
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
Greater Cincinnati Foundation (GCF) recruits, employs, trains, compensates, promotes and celebrates employees of all races, religions, colors, national origins, sexes, sexual orientations, disabilities, ages, veteran status and all the other characteristics that make individuals unique and extraordinary. At GCF, we have a clear vision: to be an employer of choice where a diverse mix of talented peopled want to be and can do their best work. GCF exists exclusively to support our community, and we know our organization runs on the hard work and dedication of our passionate and mission-driven employees.
GCF is a Gold Level certified with Ellequate, which is the first data-informed employer certification and cohort-based leadership program for gender equity in the U.S. workplace.
GCF is a Gold Level certified with Ellequate, which is the first data-informed employer certification and cohort-based leadership program for gender equity in the U.S. workplace.
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